Shaping AI in Public Service Media: From newsroom applications to collaboration

Presented by :

Michael Wegener – Head Visual Content, ARD (Germany) & Member of the EBU Editorial Subcommittee
Luis Jimenez – Head of Business Development & Partnerships, EBU
Andrew Smith  –  News Producer, Eurovision News Exchange, EBU

This session looks at how AI is being used in public service newsrooms, blending real-world broadcaster examples with new innovation experiments across the EBU. We'll cover editorial applications—from transcription and fact-checking to more advanced workflows—and introduce the idea of a “Public Service Algorithm.” Participants will explore the opportunities, risks, and the future role of AI in strengthening collaboration in the News Exchange.

• Real-world newsroom application: the ARD case
• Innovation: Digital News & Data Hub use cases and editorial AI workflows
• Using AI to promote public service values (the “Public Service Algorithm”)
• Interactive group discussion on challenges and strategic priorities for News Exchange