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Eurovision ACADEMY Assembly

 The EBU TRAINING Assembly is organized around a selected theme in relation with current training challenges.

This year's theme is: What career paths for Broadcast professionals?

Working methods have evolved from a systematic succession of complementary tasks to a proactive combination of collaborative “workflows”.

Professionals need to understand the processes they are involved in to maximise their own added value. Soft skills, such as personal initiative or interpersonal abilities are taking on greater importance in personal profiles.

Training and Development must explore and support individual professional journeys with targeted and customised training.

Interactive Webcast

  • A user-friendly web interface, easily accessible to everyone
  • Access to full presentation content (including the audio, video and slides)
  • Selection and personalized layout
  • Fast forwarding across all presentations
  • Dedicated search engine per keyword

Content outline

As a follow up to the 2008 Assembly on Transformation management, the EBU TRAINING Assembly focuses on broadcast professionals:

  • What talents do we need?
  • What career paths can we offer to our Broadcast professionals?
  • How to endorse the corporate strategy and set up partnerships internally with business line managers.


  • EBU Members only
  • Heads of training, development, and International Relations
  • Heads & Managers in charge of Talents, Strategy, Change Management

44 participants incl. 13 speakers
27 EBU Member organisations

Overall satisfaction rating

Entirely satisfactory: 54.5%

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Learning outcomes

Quote from participant

RNTC: I was inspired by so many speeches and workshops and got to know many nice and interesting people. As a starter in the broadcast industry, I think this Assembly is really valuable !!

HRT: Sharing experiences on the same cases and issues that we are solving in our everyday work.

Quote from participant


Speakers Team

speaker photo speaker photo speaker photo


Donald-Iain Brown
Head of Talent & Operations
BBC Scotland, UK


Julian Ekiert
Chief Finance & Administration Officer
EBU, Switzerland

Bruno Tézenas du Montcel
Directeur des technologies de l'exploitation
France 2, France

speaker photo speaker photo speaker photo

Michael Mullane
Head of News, Sport and New Radio
EBU Radio Department, Switzerland

Brett Spencer
Interactive Editor
BBC Radio Five Live, UK

Tiziano Bonini
Radio Producer,
RAI Radio 2, Italy

speaker photo speaker photo speaker photo

Justin Kings
Media Consultancy, UK

Anne Morrison
BBC Academy, UK

Philippe Montoisy
Assistant Chief Editor in charge of new technologies
France 2, France

speaker photo speaker photo speaker photo

Robert Amlung
Head of Digital Strategies
ZDF, Germany

Heiner Butz
Project manager New newsroom
ZDF, Germany

Alex Gerlis
Head of Training, College of Journalism
BBC Academy, UK

speaker photo speaker photo speaker photo

Nicoletta Iacobacci
Head of Interactive TV unit
Eurovision TV, EBU, Switzerland

Georges Bery
Marketing & Customer Support, Eurovision
EBU, Switzerland

Rosalia Lloret
Director of Interactive Media
RTVE, Spain



Related Reading

Full Programme

Past Assemblies

2008, Stockholm
2007, Athens
2006, Mainz
2005, Geneva
2004, Cracow
2003, Strasbourg

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