Tom Carr [BBC] Eleonora Maria Mazzoli [LSE]
Accroître sa contribution à la société : le nouveau concept de valeur publique dynamique de la BBC
Compte tenu des pressions qui s’exercent sur les radiodiffuseurs publics en Europe, il est urgent de mieux expliquer la contribution de ces derniers à la société. Pionnière en la matière, la BBC explore aujourd’hui de nouvelles pistes pour analyser l’action des radiodiffuseurs publics et élaborer un argumentaire étayé et convaincant à l’appui de leur rôle.
Dans cette optique, elle a commandé une nouvelle étude pour élaborer un cadre reposant sur le concept de « valeur publique dynamique ». Cette nouvelle approche entend dresser un panorama plus complet de l’impact de la BBC, prenant en compte son rôle de « moteur du marché ».
La BBC et les équipes de recherche présenteront ce cadre conceptuel et expliqueront ses modalités d’application lors d’une séance qui devrait donner des idées à tous les Membres de l’UER désireux de souligner les bienfaits qu’ils procurent à la société.
Les intervenants seront Tom Carr, économiste en chef à la BBC, et Eleonora Maria Mazzoli, chercheuse et consultante à la London School of Economics and Political Science (LSE). Tom Carr présentera le point de vue de la BBC, qui a commandé ce rapport et étudie aujourd’hui ses modalités d’application. Eleonora Maria Mazzoli exposera les conclusions de l’étude dont elle est la co-autrice.
En amont, nous vous invitons à consulter le document « Creating and measuring dynamic public value at the BBC », sur lequel s’appuiera ce webinaire.
Séance organisée dans le cadre de l’Initiative stratégique « Contribution des médias de service public à la société ».
Intervenant.e.s
Tom Carr
Senior Economist, BBC
Senior Economist, BBC
Tom Carr is a Senior Economist at the BBC advising on competition and regulatory issues. His work is primarily focussed on assessing and evidencing the impact of the BBC in the UK of its ongoing activities and future initiatives. He is leading the work developing the BBC’s approach to public value. Notable projects include the launch of BBC Sounds audio product and the BBC’s BritBox UK SVOD joint venture with ITV. Prior to the BBC he worked for the UK Civil Aviation Authority advising on competition issues and leading enforcement action. He also worked at Postcomm advising on competition in UK Postal services markets.
Eleonora Maria Mazzoli
Researcher and Consultant, London School of Economics and Political Science
Researcher and Consultant, London School of Economics and Political Science
Eleonora has a background in management, media economics, platform governance, and digital policy. Before starting her PhD, she worked for the Legal and Policy Department of the European Broadcasting Union, and she was European Affairs Advisor for RAI, the Italian public service broadcaster. For both organisation she was working on media policy issues, overseeing the developments of relevant EU regulatory framework and initiatives, with a focus on media research & innovation, platforms, media freedom and cultural diversity. She also worked as project manager for the EBU Data and AI Initiative in 2016-2017, and she was member of the Steering Committee of MediaRoad, an EU-funded project aimed at developing a European media ecosystem for innovation. Alongside her current PhD, she currently works as external experts and advisor, consulting on media economics and digital policy challenges, to various organisations and institutions. Latest projects were carried out for the Council of Europe, the Journalism Trust Initiative, and a joint collaboration between the UCL Institute for Innovation and Public Purpose and BBC.
Eleonora’s academic background is interdisciplinary and international, driven by her passion and expertise for the media industry. In her native Italy, she completed her BA degree (First Class Honours) in Economics and Management of Arts, Culture and Communication from Luigi Bocconi University, where she studied the managerial side of the media industry. She also completed a Research Master (Magna Cum Laude) in Media and Performance Studies at Utrecht University, during which she specialised in the political economy of digital and online media. She was selected and awarded the certification in “Leadership and Gender in the Society 4.0” by Soroptimist International and SDA Bocconi (2020), and the Honours Programme in Entrepreneurship and Business by Utrecht University (UUBC).
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Date limite d'inscription: 18 mai 2021
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