Le grand rendez-vous numérique 2025

Nous sommes ravis de vous proposer une toute nouvelle édition du Big Digital Meet-Up organisé par l'ORF à Vienne les 1er et 2 octobre 2025.

Notez ces dates dans votre agenda et préparez-vous à deux journées bien remplies d'idées de pointe, d'intervenants inspirants et de discussions stimulantes sur l'avenir des médias de service public (MSP).

Plus d'informations sur les principaux sujets et sessions seront bientôt disponibles et la vente des billets débutera dans les semaines à venir. Ne manquez pas votre chance de faire partie d'une incroyable communauté d'experts en médias numériques du monde des MSP et d'acquérir de nouvelles perspectives sur ce qui façonne l'avenir des médias de service public.

Surveillez cet espace pour plus de mises à jour !

Lieu

Campus des médias de l'ORF

Hugo-Portisch-Gasse 1
1136 Vienna
Autriche

Programme

Tuesday 30 September

19:00

Welcome Reception

Join us on Tuesday for an evening of connection and networking in a great location.

Venue: Summerstage by the Danube (Rossauer Lände 17, Vienna)

Day 1 – Wednesday 1 October (10:00 – 18:00)

10:00

Welcome to the Big Digital Meet-Up 2025

Join us as we kick off the Big Digital Meetup ‘25 with a warm welcome and introduction from our host.

Wouter Quartier, Head of Digital, EBU & Host

10:10

Setting the Scene: Opening words from ORF and EBU

Welcome and setting the scene on PSM challenges from our hosts & EBU.

Harald Kräuter, Technical Director, ORF
Stefan Pollach, Head of Digital Media, ORF
Jean Philip De Tender, Deputy Director General & Media Director, EBU

Moderated by Shin Chang, Reporter, ORF

10:40

Keynote: Navigating What’s Next

A fast-paced look at the key forces shaping the digital future of public service media - including shifting audience habits and the rise of recommendation engines, AI assistants and Agents as the new middlemen that now stand between content and audiences.

Keynote: Broadcasting in 2030: Reengaging the audience in the era of middlemen
Jamie MacEwan, Senior Media Analyst, Enders Analysis
Gareth Sutcliffe, Head of Media and Technology, Enders Analysis

Keynote: Audience Strategies: From Having Impact to Creating Impact - Yle’s quest to engage audiences
Jaakko Lempinen, Chief Customer and Portfolio Officer, Yle

Fireside chat: EBU Transformation Services
Dr Sasha Scott, Head of Transformation Services, EBU

12:00

Lunch

13:00

Digital-First, Brand-Strong: What PSMs are doing right

The EBU Connect steering group will curate a dynamic session on how public service media is using design and data to sharpen brands, connect with audience, and lead in the age of AI and platforms.

Session Hosts:

Vitold Grand’henry, Image & Positioning Manager - Marketing, RTBF
Daragh Hennessy, Senior Brand Strategy Manager, RTÉ

Rebranding for the Digital Age
Cecilie Lyng, Head of Brand, NRK
Ken Dekeyser, Head of Branding and Design, VRT

Motherbrain: How SVT Succeeds with Insight Democratization
Emma Petersson, Content Specialist, SVT

SWR’s Early Learnings: Smarter with persona-based Marketing
Julian Schmitt, Head of Marketing, SWR

Paris 2024: The Art of Brand Storytelling on A Global Stage
Emmanuelle Lacaze, President, Gédéon

The "Von Fock" Campaign: A Viral Historical Trend
Kadi Kivirand, Head of Marketing, ERR

Digital Promo & Campaign Highlights from the EBU Connect Steering Group
Kristel Maran, Head of HR & Training, ERR

15:00

Coffee Break

15:30

Platform & Social Media Strategies

In this session, learn the strategies to manage audience journeys across platforms, from segmentation to reclaiming traffic from third-party platforms.

Session Host: Grace Zakka, Platform Strategy Lead, EBU

Reaching new audiences with YouTube
Thomas Kluge, Senior Partner Engineer, YouTube, Google
Simone Steurer, Strategic Partnerships Lead, Media Companies & Podcasts, YouTube

Social, Search & AI – What users search for, where and how
Andreas Boehmer, ARD Partnermanagement Social Media, ARD

Little Dot Studios: Getting to know one of the leading agencies in digital video production, distribution and monetisation.
Alex Hryniewicz, Managing Director, Network Social Platforms, Little Dot Studios

Visualised Podcasts on BBC iPlayer
Beatrice Cooke, Service Executive, BBC iPlayer

18:00

Social Event: A taste of Austria

Join us for a traditional 'Heuriger' experience with local food and wine – a true Viennese evening hosted by ORF.

ORF Guided Tours
19:00 ORF guided tour 1 (3 groups of 30 people - first come first served)
19:45 ORF guided tour 2 (3 groups of 30 people - first come first served)

Venue: ORF Mediencampus

Day 2 – Thursday 2 October (09:30 – 15:30)

09:30

Welcome to Day 2: Connection strategies

Recap day 1 and preview of day 2
Wouter Quartier, Head of Digital, EBU & Host

09:35

Campfire Media: Light the fire for PSM

This session explores how public service media can ignite new campfires - digital-first experiences that spark emotion, trust, and community. We’ll share inspiring examples of how PSMs are experimenting with virtual concerts and digital spaces that bring people together in meaningful ways.

Keynote: From Stage to Stream: How the BBC Turns Live Shows into Immersive Digital Concerts
Phil Rich, Partnerships and Innovation, BBC

Keynote: Evolving IOC Partnerships: Innovating Together as an Olympic Standard
Srinath Sripath, Senior Manager Digital Partnerships & Innovation, IOC

Fireside chat: The Olympics & the EBU – starting the fire for 2028?
Srinath Sripath interviewed by Grace Zakka

11:00

Coffee Break

11:30

Wanna Play? Get in the Game!

Keynote: The ARD Twitched-on

This keynote shares insights from ARD’s journey on Twitch: why they joined Twitch, what worked (and didn’t), and what public media can learn from their experiments.
Sebastian Krumdieck, Partner Manager / Twitch Coordinator, ARD

Fireside chat: Eurovision Song Contest Roblox Project
Hamdhoon Rashad, Media Project Manager, EBU (Moderator)
Erik Londré, Founder & CEO, Karta

12:30

Lunch

13:30

Breaking the Code: Bold new ideas for youth content

How are broadcasters rethinking content to truly connect with youth? Hear how our Members are breaking conventions, testing new formats, and reimagining how to serve young audiences in a fast-moving digital world. Whether you're building trust, chasing trends, or creating safe spaces, this session is packed with valuable insights and inspiration.

Session Host: Evelyn Sequeira, Project Manager, EBU

Guto Rhun, Young Audiences Commissioner, S4C
Elena Defaee, Head of New Generations, RTBF
Lasse Kjær Christiansen, Head of Editorial, DR
Maja Fister, Head of Kids and Youth, HRT
Robert Amlung, Head of Digital Strategy & Stefanie Jellen, Project Manager Interactive and Digital Media, ZDF
Simone Grössing, Product Owner/Content Development, ORF
Maria Karlsson Thörnqvist, Project Manager, SVT

15:30

Closing Remarks and Goodbyes

Wouter Quartier, Head of Digital, EBU & Host

Intervenant.e.s

Wouter Quartier

Host

Head of Radio, EBU

Jamie MacEwan

Keynote

Senior Media Analyst, Enders Analysis (Royaume-Uni)

Thèmatiques

Ressources

À propos

Langues

Contact us

Lieu

Campus des médias de l'ORF

Programme

Intervenant.e.s

Wouter Quartier

Jamie MacEwan

Gareth Sutcliffe

Jean Philip De Tender

Harald Kräuter

Stefan Pollach

Emma Pettersson

Beatrice Cooke

Cecilie Lyng

Kadi Kivirand

Jaakko Lempinen

Guto Rhun

Grace Zakka

Daragh Hennessy

Julian Schmitt

Srinath Sripath

Emmanuelle Lacaze

Sebastian Krumdieck

Evelyn Sequeira

Thomas Kluge

Phil Rich

Andreas Böhmer

Elena Defaee

Simone Steurer

Alex Hryniewicz

Maja Fister

Hamdhoon Rashad

Ken De Keyser

Erik Londre

Lasse Kjær Christiansen

Vitold Grand’henry

Robert Amlung

Maria Karlsson Thörnqvist

Stefanie Jellen

Simone Grössing

Shin Chang

Dr Sasha Scott

Présentations Vidéos

Setting The Scene: Opening words from ORF and EBUMembres seulement

Broadcasting in 2030: Reengaging the audience in the era of middlemenMembres seulement

Audience Strategies: From having impact to creating impact - Yle’s quest to engage audiencesMembres seulement

Rebranding for the Digital AgeMembres seulement

Motherbrain: How SVT succeeds with insight democratizationMembres seulement

SWR’s Early Learnings: Smarter with persona-based marketingMembres seulement

Paris 2024: The art of brand storytelling on a global stageMembres seulement

The "Von Fock" Campaign: A viral historical trendMembres seulement

Social, Search & AI – What users search for, where and howMembres seulement

Public Broadcasting Digital FandomMembres seulement

Visualised Podcasts on BBC iPlayerMembres seulement

From Stage to Stream: How the BBC turns live shows into immersive digital concertsMembres seulement

Evolving IOC Partnerships: Innovating together as an Olympic standard.Membres seulement

The ARD Twitched-onMembres seulement

Breaking the code - Reaching youth audiences in a minority languageMembres seulement

How rtbf.be Connect With New GenerationsMembres seulement

Engaging Young Audiences – Lessons from going all in on YouTubeMembres seulement

Fostering Civic Discourse: The Public Spaces Incubator Membres seulement

MEETING: Youth format for HRTMembres seulement

Sagsmulti on TikTok: Why every language deserves a voiceMembres seulement

Bara Sex - Youth format from SVT Membres seulement

Presentations