The prestigious event is supported by Eurovision and offers creators of Transmedia content insight into the collective experience of digital pioneers.

TEDx Transmedia curator and Head of Strategy and Future Media at Eurovision, Nicoletta Iacobacci said: “The conference brings together inspirational speakers with diverse expertise. The theme, WEkids: Dreamers, Geeks, Mindshifters, is intended to awaken the inner child in participants and encourage media risk-taking.”
 

•  The 'Dreamers' session includes novelist and Transmedia storyteller, Alison Norrington; CEO of the Qyuki social network for creativity, Poonacha Machaiah; kids’ philosopher, Øyvind Olsholt and chief digital offficer at PRISA News, Rosalía Lloret.
• The 'Geeks' session includes founder and strategic planning director at Doco digital marketing agency, Maurice Wheeler; founding director of the Canadian Film Centre Media Lab, Ana Serrano; social designer, Andrew Shea; games writer, Rhianna Pratchett, and online community lead for LEGO, Peter Espersen.
• The 'Mindshifters' session includes founder and creative director of the Idealist Group Production Company of Ideas, Saku Tuominen; filmmaker and Transmedia producer, Josh Shore; expert on future technology, culture and mass media and translator, assistant and co-author to Marshall McLuhan; Derrick de Kerchkove, and chairman of the Creative Visions Foundation, Robert Tercek, who has created interactive content in leading roles for Sony, MTV and Oprah Winfrey.

The free-thinking insights of a digitally native generation will also come under the spotlight when three students are invited on stage to present their ideas.

The conference at the MAXXI Museum of 21st Century Arts kicks off on September 27 with a specially commissioned performance and cocktails. The conference gets underway on September 28 at 11am.

To discover more about the conference programme, register interest or follow the event by live streaming visit: www.tedxtransmedia.com
 

Press contact:
Karen Mazzoli
Media Officer
[email protected]

T  +41(0)22 717 24 15
M +41(0)79 752 45 49
@EBU_Eurovision
www.eurovision.com
 
To arrange an interview, contact Nicoletta Iacobacci:
Email: [email protected]
M +41(0)79 432 50 46
Skype: nicolettaiacobacci