The EBU has submitted input to the European Commission’s consultation on transparency in political advertising. Responses to the consultation will be used by the Commission as it prepares legislative proposals under the European Democracy Action Plan.
In our response to the Commission we say that it is time that new rules are established to determine the responsibility and obligations of online platforms in this area. The lack of rules for platforms in this matter biases the level-playing field and the effectiveness of existing regimes. We state the importance of political advertising rules being tailored to national election systems and to local and national contexts. Any future European initiative on this matter must therefore not jeopardize rules set by Member States and ensure minimum harmonization.
For full details, download the complete response.