How CBC Uncover Found (and Grew) Its Audience – On Purpose

What does it take to grow a hit investigative podcast with over 30 seasons and millions of downloads? When the audience plateaus, how do you kickstart momentum again? Go behind the scenes of Uncover, from CBC Podcasts, to see how smart strategy, sharp promotion and platform-specific tactics fueled a massive spike in followers, downloads, and back-catalogue listening — and helped future-proof one of CBC’s flagship series.