Millenium Conference Centre

• 09:00 - 12:00: Strategy Group Meeting (invitation only)
• 12:30 - 17:00: EBU Workshop On Corporate Data Management

EBU HQ, Geneva

• 09:30 -16:30: PSMGPT? Large Language Models For Public Service Media

Information on venue and transport is available on the APP

Opening and welcome remarks

Delphine Ernotte Cunci, EBU President and CEO of France Télévisions

Introduction

Zoe Kleinman, BBC Technology Editor (Moderator) 

During this session, we'll talk about major insights from the EBU around AI trends that are already impacting or will be impacting public broadcasters across Europe.

Speaker: Jean Philip De Tender, Deputy Director General and Media Director, EBU

One year on from our first AI Summit, what have we learned from collaborating with each other? How can we join forces to have a united voice in the face of Big Tech and ensure our audiences’ needs are prioritized? PSM leaders discuss AI-driven priorities such as workforce planning, workflows, governance and ethics as well as the first steps needed to achieve common positions as a Union. 

Moderator: Madiana Asseraf, Head of Corporate Development and Strategic Initiatives, EBU 

Speakers:

• Anne Lagercrantz, Deputy Director General, SVT
• Martina Poliaková, Head of Strategic Development, Czech Radio
• Stéphane Sitbon Gomez, Director of Channels & Programmes, France Télévisions
• Peter Archer, Programme Director of Generative AI, BBC

Grab a coffee and join your chosen session, or check out the AI-related demos.

Discover the challenges and ethical considerations posed by AI in journalism. Learn how journalists detect and navigate the pitfalls of AI-generated media and how OSINT practitioners incorporate AI into their workflows to enhance investigative research and analysis.

Speaker: Derek Bowler, Head of Social Newsgathering, Eurovision News

Trainer: Mark Egan

Speaker: Federico Suria, EMEA Regional Lead Telco and Media, Microsoft

Yiannis Exarchos, CEO, Olympic Broadcasting Services

This presentation dives into the specific AI applications used in the coverage of the Olympic Games Paris 2024, including a look toward the future of broadcast innovation, focusing on the opportunities and risks that AI introduces.

This panel evaluates how AI technical solutions are chosen to create real business value for PSM. Panelists will discuss their decision criteria, metrics for AI choices, and how they identify and capitalize on game-changing opportunities ("Unicorns").

Moderator: Hans Hoffman, Senior Manager, Media Fundamentals & Production, EBU

Speakers:

• Ulrike Köppen, Chief AI Officer, BR
• Stefan Kollinger, Chief Innovation Officer, ORF
• Danijela Horak, Head of AI Research, BBC R&D
• Jyri Kivimäki, Editorial AI Coach, Yle 
• Marcus Purens, AI Product Lead, SVT 
• Roma Kojima, Senior Director, Enterprise Audience Data & AI Strategy, CBC 

Speaker: Prof. Yuval Noah Harari, Historian and Author

Renowned thinker, historian and bestselling author Prof Yuval Noah Harari - celebrated for epochal works such as Sapiens, Homo Deus, and Nexus - joins BBC Technology Editor Zoe Kleinman to explore the profound social transformations driven by AI and its implications for our future.

AI Summit attendees will have the opportunity to network with peers around lunch and experience a variety of AI-related demos.

Speaker: Daren Tang, Director General, WIPO 

This panel explores the potential of AI to deepen the relationship between public service media and their audiences.
Experts in big data, audience monitoring, and ethics will discuss how AI can enhance transparency, trust, and engagement. We’ll explore how AI-driven insights can shape a more connected, audience-focused media landscape while addressing ethical concerns.

Moderator: Liz Corbin, Director of News, EBU

Speakers:

• Ezra Eeman, Director Strategy and Innovation, NPO
• Dr Alexandra Borchardt, Journalist, Author, Media Researcher, Lecturer and Consultant
• Laurent Frisch, CDO and Head of Innovation Strategy, Radio France

13:50 – 14:00 AI at TRT: Shaping the Future of Public Service Media

Speaker: Ömer Faruk Tanriverdi, Head of International Broadcasts & Deputy Director General, TRT

14:00 - 14:10 Waking up a Grumpy Zombie 

Speakers: 

• Kåre Vedding Poulsen, Producer, DR  
• Lars Bastholm, CEO, Bastholm Creative Consulting  

14:10 - 14:20 KASRA and Hey Polly! 

Speaker: Tami Hoffman, Director of News Distribution and Commercial Innovation, ITN 

14:20 - 14:30 Alter Ego

Speaker: Anush Kherunts,Youth Channel Producer, AMPTV  

14:30 - 14:40 AI-generated live synchronized subtitling

Speaker: Pauline Maury, Head of Data & AI, France TV

Trainer: Mark Egan

Public Service Media (PSM) plays a vital role in delivering media services to all citizens, including individuals with disabilities and those from diverse backgrounds. This interactive session will explore the transformative influence of AI accessibility tools, which can assist PSM broadcasters in fulfilling their obligations and enable deaf and disabled people to access and consume content without barriers, ensuring that every audience member feels valued.

Moderator: Paul Harrison, Media Project Manager, EBU

Speakers:

• Klaas Baert, Technical AI Lead, VRT
• Kay Macquarrie, Project Manager - Research Projects, DW
• Theresa Graml, Project Manager, Diversity and Inclusion, DW

Grab a coffee and join your chosen session, or check out the AI-related demos.

This session explores the Coalition for Content Provenance and Authenticity (C2PA) standard, which establishes guidelines for verifying the authenticity and provenance of digital content. The session will provide a clear overview of how C2PA works, its technical framework, and real-world value and pilots of EBU Members. Participants will gain insights into the benefits of C2PA in combating misinformation and ensuring content integrity.

Moderator: Léonard Bouchet, Head of Data and Archives, RTS

Speakers:

• Judy Parnall, Head of Standards and Industry, BBC
• Bruce MacCormack, Chair - Media Provenance Committee (Project Origin), CBC Canada
• Helge Svela, CEO, Media Cluster Norway
• Kenneth Warmuth, Media Engineer and Project Manager, WDR 
• Lucille Verbaere, Cloud and Media Cybersecurity Senior Project Manager, EBU

Topic: AI, Ethics, and Public Media: Spotlighting Yle

Speaker: Minna Mustakallio, Head of Responsible AI

This session delves into the tension between the use of generative AI in content creation and the rights of intellectual property owners. Through a dynamic moderated debate, our experts will discuss how to balance innovation with the protection of creative rights. Join this conversation to understand the challenges and potential solutions at the intersection of AI, creativity, and IP law.

Moderator: Ben Steward, AI Communication Lead, EBU

Speakers:

• Yaara Marchiano, Cool Hunter and AI Implementation Consultant
• Nicky Bignell, Head of Music Licensing, BBC Commercial, Rights & Business Affairs
• Axel Voss, Member of European Parliament

15:05 - 15:15 Smart News Assistant 

Speakers:  

• Catho van Den Bosch, Design Researcher AI, VRT 
• Frederik Nijs, Full Stack Engineer, VRT 

15:15 - 15:25 AI Moderation: From Cleanup Crew to Catalyst for Creativity and Connection at NPO

Speaker: Sarah van der Land, Senior Digital Innovation Strategist, NPO  

15:25 - 15:35 KI-Kjetil: TV2’s first gen-AI avatar chatbot

Speakers: Chris Ronald Hermansen, Project Manager, TV2 & Alexander Morland, Solutions Architect, TV2 

15:35 - 15:45 Fenix AI: Chat with your CMS Content

Speaker: Dejan Cencejl, Lead Software Engineer, RTVSlo 

15:45 - 15:55 AI Learning Companion

Speaker: Robin Greene, Lead Digital Transformation, BR/ARD

Zoe Kleinman, BBC Technology Editor (Moderator)