Eurovision Song Contest on Roblox
In 2025, together with 9 EBU Members, we built the first official Eurovision Song Contest Experience on Roblox.
Live between 25 April and 30 May 2025, the experience generated 1.3 million visits by over 800 thousand unique users from 183 territories.
During the Grand Final, the experience delivered a peak of 22 thousand concurrent users. This is the highest concurrent users achieved on Roblox for a branded live music event in 2025*.
* by the end of May 2025
Call for participation
Now, we want to take it to the next level with you!
In 2026, we want to expand and build the experience on Roblox on an even larger scale with participation from more EBU Members.
This is an open invitation for your organization to be part of this ground-breaking, innovative project designed to engage and connect with a predominantly Gen Z audience.
Deadline to confirm participation: 15 October 2025
Who participated in 2025?
In 2025, we created a Gaming Co-Development Fund and facilitated the project on behalf of the 9 participating Members. The funding Members were:
- BBC (United Kingdom)
- FTV (France)
- AVROTROS/NPO (Netherlands)
- Yle (Finland)
- DR (Denmark)
- VRT (Belgium)
- RTÉ (Ireland)
- SWR/ARD (Germany)
- SRG SSR (Switzerland)
Project objectives
- Delight existing Eurovision fans with a new interactive format.
- Engage new youth audiences unfamiliar with Eurovision.
- Reach European audiences at scale using a native gaming platform.
- Experiment and gather insights into the Eurovision brand’s appeal in immersive digital spaces.
- Drive positive media coverage as a story of digital innovation.
Download the briefing document to find out more about the project!
Détails
Semaine commune #SayHi: 20-24 Novembre 2023
Membres uniquement
Diffuseurs participants
ORF (Autriche)
GPB (Géorgie)
ZDF/Kika (Allemagne)
LRT (Lithuanie)
NRK (Norvège)
RTVE (Espagne)
SRF (Suisse)
Partenaire
Relevant links
Eurovision Song Contest Brand Impact Report
Contact
