
In 2025, together with 9 EBU Members, we built the first official Eurovision Song Contest Experience on Roblox.
Live between 25 April and 30 May 2025, the experience generated 1.3 million visits by over 800 thousand unique users from 183 territories.
During the Grand Final, the experience delivered a peak of 22 thousand concurrent users. This is the highest concurrent users achieved on Roblox for a branded live music event in 2025*.
* by the end of May 2025
Now, we want to take it to the next level with you!
In 2026, we want to expand and build the experience on Roblox on an even larger scale with participation from more EBU Members.
This is an open invitation for your organization to be part of this ground-breaking, innovative project designed to engage and connect with a predominantly Gen Z audience.
Deadline to confirm participation: 15 October 2025
In 2025, we created a Gaming Co-Development Fund and facilitated the project on behalf of the 9 participating Members. The funding Members were:
Download the briefing document to find out more about the project!