The Eurovision TV stand at MIPCOM has been bustling this year with EBU staff pitching and promoting flagship projects and coproductions. MIPCOM is the world's leading content market for creating, coproducing, buying, selling, financing and distributing entertainment across all platforms, attracting approximately 15,000 participants annually.

Why Poverty?

Why Poverty? was launched by Anna Vasova, EBU Head of Factual, together with the major broadcasters behind Steps International, a non-profit organization comprising EBU Members that produces the event. Why Poverty? is a global TV movement that will reach 500 million people in November 2012 by looking at why, in the 21st century, a billion people still live in destitution. Forty public service broadcasters worldwide have already committed to the project.

Eurovision TV Lab Concept Case Study

The EBU held a dedicated conference on the Eurovision TV Lab at the Palais des Festivals Cannes, on Wednesday, organized by project manager, Anne Brochot and Dutch broadcaster Nederland 3. Bettina Brinkmann, Head of Entertainment, Fiction & Arts, represented the project on behalf of the EBU. She hailed the success of this year's Eurovision TV Lab: "We are very happy with EBU Members' participation in this year's Eurovision TV Lab, including Nederland 3 (creator of TV Lab), ZDF, RTVE and VRT, and are aiming to expand the initiative to more EBU Members in 2012." Nederland 3's Roek Lips, Absolutely Independent's Patty Geneste and ZDF Head of Development, Frank Zervos, were on the Eurovision TV Lab panel. They explained how the Eurovision TV Lab concept boosts a channel's audience outreach and sensitivity, as well as helping to discover and encourage local talent.

Eurovision Showcase.Com launched

The CEO of Eurovision London Ltd, Andy Wood, and his team presented EurovisionShowcase.Com, a pioneering online content trading platform created by Eurovision London Ltd. EurovisionShowcase.com also sponsored MIPCOM's Internet Zone. 

Treasures

The EBU has been creating industry interest in Treasures, its first international transmedia coproduction. EBU Head of Multiplatform, Nicoletta Iacobacci and Project Manager, Stefano Cutillo presented the production to prospective participating broadcasters at a Treasures cocktail, on the Eurovision TV stand.

Many other cutting edge coproductions and projects were also grabbing attention at MIPCOM, including the Magic Circus Show, and Tribute to... by Project Manager, Nadja Burkhardt. The latest EBU documentary coproduction, Global warming: When methane resurfaces, was pitched by Project Manager, Laura Longobardi, while Nicole Jeanrenaud presented the new European police series The Team and Prix Geneve-Europe.