Eurovision Connect is a very successful annual conference held under the auspices of the EBU for more than 20 years. The 2016 conference will be held in Prague on 19 to 20 May at the kind invitation of Czech Television.

It brings together more than 170 professionals from public service broadcasters all across Europe for a packed two-day schedule highlighting innovation, creativity and excellence in broadcast marketing in all its forms, both traditional and new.

The conference covers topics such as branding, marketing, promotions, audience navigation, design and media planning, with an increasing focus on the use of digital and social media.

• It’s for anyone who wants to access the most up-to-date information and innovation in this exciting sector and meet colleagues from all over Europe.
• It is designed for and by people working in public service media.
• It prides itself on being a friendly environment where like-minded professionals can learn and find inspiration together.
• It’s all about sharing. Sharing ideas. Sharing ways of working. Sharing solutions for common challenges.

A word from the chairman

"Public service media has never been so challenging. Just name it… politics, economics, technology and the ‘uberization’ of more and more businesses.

As PSM we are faced with a paradox: we might be a bit slower to react than commercial competitors, or subject to stricter constraints, but in actual fact, our remits enable us to better understand audiences, innovate, and address younger audiences. If we want to achieve this, creating new connections and sharing experience is the key.

Eurovision Connect 2016 will be held in Prague, the perfect venue to experience the disruptive energy of emerging countries. A central location, reachable within a reasonable amount of time and budget. The perfect place to bring various talented professionals from your company, from various departments and various generations."

Vitold GRAND’HENRY
Chairman of the Eurovision Connect steering group

2016 Programme

The programme of the 2016 conference is already well advanced with about 20 sessions and speakers from PSM and leading agencies in Europe and the USA.

The editorial time was spent on:

• How to make the case for PSM
• How to better understand audiences
• How to transform organizational culture and leadership
• How to be more relevant to younger audiences
• How to accelerate innovation and development 
• How to increase engagement and diversity 

The submission period for the 2016 competition will start early in the new year.

Here are 15 categories:

1. Best promotion for a sports programme
2. Best promotion for a documentary or a current Affairs programme
3. Best promotion for an entertainment programme
4. Best promotion for a fictional programme
5. Best promotion for a children’s programme
6. Best promotion for a cultural programme
7. Best use of graphic design in a promotion
8. Best use of music or sound design in a promotion
9. Best promotion for a Digital product/service
10. Best editing based on existing material
11. Best conceptual Idea on a low budget
12. Best promotion for a radio programme
13. Best channel branding package
14. Best seasonal branding package
15. Best overall programme or special event branding/promotion

See the 2015 Competition results