ACTUALITÉ publié le 24 mai 2023

Out now: Prominence guidance from the EBU

Out now: Prominence guidance from the EBU

Big tech platforms are unilaterally determining who sees what and when – based on their own recommender algorithms and community standards. Device manufacturers also act as powerful gatekeepers between media providers and their audiences. Whether on Smart TVs or remote controls, commercial objectives determine which media services and content is displayed or easily found.

Public service media are an important source of varied quality content, reliable information, and diverse opinions. But they, like many other European broadcasters, lack the bargaining power to ensure that their services and content are easy to find and prominently placed when offered on online platforms or connected devices. This is why the EBU has developed our publication Public service media and prominence: finding the content that matters online. In the European Media Freedom Act, the EU has the chance to oblige Member States to instate prominence rules so that quality content is easily discoverable and findable for the public at large.

Noel Curran, Director General, EBU, said: "Policymakers should act now to implement adequate prominence rules to safeguard the future of public service media across Europe."

Find out more about all aspects of prominece by downloading our publication to the right.