Malmö skyline by night including the Turning Torso. Photo: Wikipedia

Malmö reaped an additional 22 million Euros in direct revenue as host city to this year's Eurovision Song Contest in Sweden.   

Sweden's Tourist Authority estimates Malmö was visited by 48,100 tourists as well as 1700 journalists during the week of the Song Contest, which culminated in the Final (18/5) being won by Emmelie de Forest with her song, 'Only Teardrops.'

A wave of additional tourists are expected to visit the city in the coming months and years ahead. 

Contest Executive Supervisor Jon Ola Sand says the 'Eurovision effect' is well documented.

"This year, more than 170 million television viewers tuned in to watch the two Semi and Grand Finals of the Contest, which was transmitted live over the Eurovision and Euroradio networks via EBU Member SVT. The contest represents an opportunity for the host broadcaster to not only showcase their technical prowess, but to allow the world a glimpse of its physical charms. It's another reason why the rights to host the contest are so keenly sought by Members."

Europe will gather again on Saturday, May 10 for the 2014 Grand Final of the Eurovision Song Contest in Denmark.

A final decision on which city will host the event will be made over Summer by Danish EBU Member and broadcaster DR from a choice of three – the capital Copenhagen, Herning in central Denmark and Horsens on the mid-eastern coast.