Big Data Initiative

Helping public service media develop strategies to leverage the potential of big data


Big data is a central theme for public service media today (PSM), especially when it comes to strengthening and personalizing relationships with its citizens.

Well-adapted big data strategies can help PSM organizations in many different ways including understanding cross-platform audiences, creating powerful data journalism stories, enhancing the audience experience, boosting content creation via data-driven editorial production and programming, streamlining business processes, and identifying new products and services to offer.

This is why the EBU has launched a strategic ‘Big Data initiative’. This initiative is driven by EBU Members, and headed by EBU Public Affairs and Communications Director Guillaume Klossa, with cross-departmental support by the EBU’s Technology & Innovation, Media, Legal, Media Intelligence Service and Public Affairs and Communications teams.

Check this page regularly for updates and sign up to our Big Data Initiative newsletter, which includes updates on upcoming EBU Big Data Initiative workshops, relevant external events, news on the latest technologies. Our Members are also more than welcome to share their views and thoughts with the EBU big data community via the newsletter. You can read the latest edition and sign up here.

You can also follow us on Twitter by searching #EBUbigdata.

Details du contact

Guenaëlle Collet
Conseillère aux Affaires européennes

Data-driven Strategies


Together, we are looking to help develop strategies, identify best practices and provide concrete recommendations in four specific areas:

  • the improvement of audience measurement techniques;
  • the implementation of recommendation systems in line with PSM values;
  • the development of new content strategies tailored to audience behaviour and preferences;
  • the development of common EBU principles to meet data protection and privacy legal requirements.

Through the exchange of skills and know-how in these areas, we aim to guide PSM in the implementation of data-driven strategies that stay true to public service remits and values.


Audience Measurement

The EBU is committed to supporting its Members in the field of audience measurement. Towards this end, our Media Intelligence Service (MIS):

  • Supports the work of EBU Member organizations and facilitates the exchange of knowledge within our network of audience research experts
  • Monitors industry developments and disseminates regular updates
  • Builds relationships with professional associations, audience measurement providers and other relevant stakeholders
  • Conducts research and explains the key challenges of audience measurement.

Audience Measurement - Key Challenges - cover image.jpg (Audience Measurement...

Our Key Challenges publication explains, in non-technical language, the main challenges that EBU Members’ audience researchers and data analysts are facing, or are likely to face in the future. It also provides guidance for top management to mitigate challenges and explore data to its full potential. You can learn about other EBU projects related to audience measurement on pages 14-15.

Details du contact

Alexandra Brenkman
Analyste Médias principale

Events & Presentations

Past events

13 NOVEMBRE 2017

GDPR Workshop: Preparing for Compliance

Interactive presentations by EBU members and external experts offering guidance, practical tools and examples of best practices

17 OCTOBRE 2017

Big Data Workshop: SSO, a strategic and operational challenge for broadcasters

This EBU Big Data Initiative (BDI) workshop organized with the RTBF examined how Single-Sign-On (SSO) can support EBU Members' data strategies, with focus on the strategic aspects of SSO implementation, change management and exchange of best practices.

Événements à venir

Big Data Conference 2018
28 févr. - 01 mars 2018

Our speakers on Big Data

Latest News

10 OCTOBRE 2017

Polish Radio hosts discussion on big data and PSM

EBU Legal's Jenny Weinand was at the 2nd European Radio Forum organised by Polskie Radio on 6 October...

06 OCTOBRE 2017

EBU highlights need for constructive dialogue with regulators

EBU Director of Public Affairs & Communications Guillaume Klossa was one of the keynote speakers at an...

28 MARS 2017

Collaboration, trust and change: 2nd EBU Big Data Conference focuses on distinctive approach for PSM

140 delegates from public service media (PSM) and the audiovisual sector at large met in Geneva to focus...