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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

Translation in progress

Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Home Events Shapeshifting Organizations Group Workshop - Session IV

Community events

Shapeshifting Organizations Group Workshop - Session IV

Event details

23 - 25 Sep 2025
Physical
Dublin, Ireland
Members Only

Contact us

• 2 contacts

From 23–25 September 2025, the EBU Shapeshifting Organizations Group will meet in Dublin, hosted by RTÉ. Over two and a half days participants will engage in an RTÉ deep dive on strategy and organizational change and explore case studies from Members. They will also visit tech companies to see how agile practices, AI, and digitisation are reshaping organizational design, while gaining insights from RTÉ’s news collaboration with platforms and its data-driven operations. A keynote by Professor Patrick C. Flood of Dublin City University will frame the discussions, offering external perspectives on leadership, change, and the complex challenges of transformation.

The Shapeshifting Organizations Group brings together transformation leads and senior managers responsible for organizational design and change from diverse areas of expertise.

Target Audience
Senior PSM professionals working on organizational design, transformation, leadership, business functions, skills, and role design.

If these topics are relevant to your work and you would like to know more, please contact Sasha Scott or Yioula Kyriacou.