Political Advertising: EBU reacts to the European Commission’s proposal
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In our new position on the Political Advertising proposal, we advocate for several amendment proposals which focus on:
Ensuring that audio and audiovisual programmes for which editorial responsibility is exercised are not covered by the definition of “political advertising” (Article 2 and recitals 17 and 19).
Ensuring that this regulation won’t interfere with existing national rules on political advertising, as they are tailored to national election systems and local context (recital 13).
Ensuring that access to information subject to transparency obligations is not limited to accredited journalists only (article 11).
More than ever, new rules are needed to ensure a level playing field between the online and offline world when it comes to the transparency of political advertising.