Political Advertising: EBU reacts to the European Commission’s proposal

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In our new position on the Political Advertising proposal, we advocate for several amendment proposals which focus on:

• Ensuring that audio and audiovisual programmes for which editorial responsibility is exercised are not covered by the definition of “political advertising” (Article 2 and recitals 17 and 19).
• Ensuring that this regulation won’t interfere with existing national rules on political advertising, as they are tailored to national election systems and local context (recital 13).
• Ensuring that access to information subject to transparency obligations is not limited to accredited journalists only (article 11).

More than ever, new rules are needed to ensure a level playing field between the online and offline world when it comes to the transparency of political advertising.

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