While smart TV ownership is increasing gradually, time spent on such devices is growing at a faster rate, progressively replacing the standard TV set. Explore more of the latest developments in digital viewing and listening behaviour in this comprehensive report:
- Time spent on mobile phones is increasing among the overall population.
- SVOD is driving the increase in time spent on non-linear video.
- Music streaming was one of the clear winners of 2020, especially among young people, with Spotify an outright leader in Europe.
- Social media is the leading media by time spent for IU 16-24.