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RESEARCH published on 12 Nov 2024

Media Companies' Strategies in a Connected TV World

Dive into the dynamic world of Connected TV (CTV) with our companion report to The Connected TV Landscape. Learn about the innovations and strategies of the key players in this rapidly evolving world.

With more Europeans choosing to access their entertainment and content through apps on the CTV home screen, media companies that can triumph in this new ecosystem will increase engagement time and ultimately drive revenue. 

This short report covers the latest strategies of global media players such as YouTube, Netflix, Microsoft, and Spotify, which are seeking to grow their audiences on Connected TV. The report also sheds light on initiatives from Public Service Media organizations and European media companies, making it essential reading for anyone interested in getting a closer look into the CTV ecosystem and its vast range of competitors.

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