Total Reach of Public Service Media

Reaching all citizens is a core value shared across public service media (PSM). 

Today, with the rise of PSM cross-platform services comes the fundamental challenge of demonstrating and measuring the organization's total audience reach.

This report looks at the types of cross-platform audience data some PSM organizations use to demonstrate their total audience reach. This data provides a wider view and more complete reach assessment than data from traditional siloed TV or Radio audience measurements. You can also look through the case studies shared by Members and see how they measure and communicate on their total audience reach.

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