Nowadays, music and social media go hand in hand. There is an art to keeping our audiences engaged on social media. We’re constantly working to remind them of our music content and broadcasts while trying to stay relevant and make the most of the platforms we use. But what are the most effective music strategies out there, and why are they so successful? How do we strike the right note with followers and maintain a unique identity? Representatives from music radio stations walk us through their techniques.
Mouv' on social media — Enzo Galipon (Radio France)
Successful with Classical Music on Social Media @ SWR (ARD) — Julia Schwarz (SWR)
Grace Zakka, Platform Strategy Lead, EBU (moderator)
Erika Favaro, Social Team, Rai Radio 3
Enzo Galipon, Programme Advisor, Mouv', Radio France
Julia Schwarz, Online Editor, SWR Classic/ARD-Mediathek (Klassik)