VIDEO TALKS
Is ‘Live’ Still Alive? The Death And Rebirth Of ‘Live’
“Live” once defined the value of public service media (PSM) through immediacy, shared experience, and trust but in an on-demand, algorithm-driven world, its power is being questioned. This session rethinks what “live” means today by exploring how audiences experience meaningful connections and examines the strategic role of live programming in PSM distinctiveness with successful examples.