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New funding: revenue diversification strategies for PSM

In collaboration with

Event details

19 Feb 2026
Physical
RTBF HQ, Brussels, Belgium
Invitation Only

Revenue diversification strategies for PSM In collaboration with RTBF and EGTA

Join us at the RTBF Headquarters on 19 February from 10:00-17:00 to explore how to develop new sources of funding without compromising your public service mission.

This workshop offers a valuable opportunity for media professionals to exchange ideas developing diverse revenue strategies that support editorial independence and advance mission-driven impact aligned with public service values.

This event is held in collaboration with RTBF and egta.

Venue

RTBF HQ

Boulevard Auguste Reyers 52, 1044
Brussels
Belgium

Agenda

10:00

Welcome coffee & opening remarks

10:20

PSM funding introduction - Will Davies

10:50

Legal framework presentation - François Lavoir

11:00

Discussion part 1: Building sustainable and public-service-aligned monetization models

Roundtable:

Member overview (e.g. % commercial revenue, organisational structure)

Recent initiatives and innovations

Key constraints and/or internal challenges

Case studies:

Overview of TRT’s revenue diversification strategy

RTVE’s approach to FAST channels

RUV’s distribution strategy with telcos

RTP’s digital revenue from e-sports

WDR mediagroups approach on content distribution

France Télévisions Publicité exploring revenue derived from content

12:30

Lunch

13:30

Discussion part 2: Building sustainable and public-service-aligned monetization models

End of roundtable and case studies

14:30

Group Collaboration: Designing next-generation revenue levers

Brainstorming across two main streams:

Raising digital revenue (non-linear monetization, podcasts, retail media, esports, AI…)
Revenue diversification outside the digital sphere

Each group shares 3 key insights or proposals

15:40

Coffee break

16:00

Joint Vision: What does member collaboration look like going forward?

Public/private collaboration (MIS report)
Vision for member collaboration
Opportunities for regular benchmarks and intelligence sharing
Pooling tools and resources (e.g. CRM, reporting systems)
Creating a recurring working group

16:30

Wrap-up & next steps

Summary of key outcomes
Concrete follow-up actions
Identify next meeting, focal points, and possible deliverables

Accommodation

Don’t wait to book your stay in Brussels! Please note that bookings are subject to availability:

Courtyard by Marriott Brussels
Dates: 18-19 February
Negotiated rate: €159 per night, breakfast included
City tax: €5.30 per person, per night
Booking deadline: 4 January, 2026, at the link above, (after this date, pricing will depend on room availability)
Cancellation policy: All cancellations of bedrooms must be notified to the hotel in writing. There will be no charge for cancellations made up to 7 days prior to arrival date. Any cancellations made after 7 days prior to the arrival days will be charged 100%.

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