EBU Members deliver strong audiences for UEFA Women’s Champions League Final 2026
29 May 2026
European Broadcasting Union (EBU) Member broadcasters have reported strong audiences for the UEFA Women’s Champions League (UWCL) Final 2026, following another landmark moment for women’s football and the first season under the EBU’s new five-year agreement with UC3.
For the first time ever, 22 EBU Members broadcast the UWCL Final live from Oslo, reflecting the growing scale and reach of women’s club football across Europe through free-to-air coverage.
The Final, held at Ullevaal Stadion on 23 May, saw Barcelona defeat OL Lyonnes 4-0 in front of more than 24,000 spectators, a new attendance record for a women’s football match in Norway, capping a historic season in the first year of UEFA’s new Women’s Champions League format.
EBU Members once again demonstrated the power of free-to-air sport to attract large audiences around major live events, with strong results recorded across a number of European markets.
NRK recorded a peak audience of 264,000 viewers on NRK1, alongside a strong 36.6% market share in host nation Norway during the match.
In Spain, RTVE achieved record-breaking results for its coverage of the Final, with an average audience of 1.157 million viewers and a 14.9% market share, marking a historic high for its UEFA Women’s Champions League coverage.
In Portugal, RTP1’s coverage of the Final reached a total audience of 872,000 viewers, with an average audience of 239,000 viewers.
Stefan-Eric Wildemann, Head of Football, Basketball and Digital Acquisitions, EBU Sport, said: “The UEFA Women’s Champions League Final 2026 marked an important moment in the first season of the EBU’s new agreement with UC3. With 22 EBU Members broadcasting the Final live from Oslo, early audience figures already demonstrate the value of free-to-air coverage in bringing major sporting events like the UWCL Final to audiences across Europe.
“Women’s sport is a key focus for the EBU and its Members, who are committed to increasing the visibility of women’s competitions and helping women’s sport continue to grow as a central part of the sporting landscape.”
The UEFA Women’s Champions League Final forms part of the EBU’s long-standing partnership with UEFA to bring women’s football to the widest possible audiences across Europe. Through extensive free-to-air coverage of major competitions including the UEFA Women’s EURO, EBU Members continue to play a key role in increasing the accessibility of the women’s game.
Relevant links and documents
Contact