Supporting Children During COVID-19

During a crisis, children are among the most vulnerable audiences, requiring clear information, continued access to education, and content that supports their wellbeing. Public service media therefore play a vital role in informing, educating, and entertaining young audiences in ways that are accessible, reassuring, and engaging.

The COVID-19 pandemic highlighted this role, as school closures and lockdowns required rapid adaptation to ensure continuity of learning and provide age-appropriate content across platforms.