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Measuring Social Impact Webinar

Social impact is part of the DNA of public service media (PSM). It is ingrained in the essential tasks of informing, inspiring and connecting audiences. Recently, a remarkable shift in the narrative on the legitimacy of PSM has caused a growing ‘burden of proof’. PSM organizations need to come up with evidence to support their added value to the different aspects of society. 

This is easier said than done. Definitions and methodologies are often complex, and PSM operates in different contexts, meaning there isn't a gold standard for measuring social impact. As a result, communicating the contribution to society to citizens and other stakeholders is a challenging task.

Following a recent report on Unpacking Social Impact, EBU’s Media Intelligence Service invites Marco Catena from Rai (Italy) and Tomas Coppens from VRT (Belgium) for a roundtable on how to approach measuring and reporting on social impact as public service media, and the role of PSM in maintaining a solid social cohesion. The event will take place on 13 June, 11:00 CET, on Zoom. 

The webinar is for EBU Members only and aimed at analysts and researchers, colleagues involved in Strategy and Public Value and colleagues working on PSM advocacy. 

Participants in the session are invited to share questions before or during the session, to make this an interactive session.


Dorien Verckist


Senior Media Analyst, EBU

Florence Hartmann


Manager of Media Intelligence Service

Marco Catena

Marketing Manager, RAI (Italy)

Read biography

Tomas Coppens

Senior Researcher, VRT (Netherlands)

Read biography


  • Unpacking Social Impact - Dorien Verckist (Members only) Members Only
  • VRT’s Matrix for Measuring Impact - Tomas Coppens (Members only) Members Only
  • How We Evaluate RAI’s Contribution to the Growth of Social Cohesion - Marco Catena (Members only) Members Only