Gen Z and Classical Music
+41 22 717 20 19
A British study published in 2022 by the Royal Philharmonic Orchestra, showed that 74% of the population of under 25 years old was drawn to classical music, versus only 46% of over 55-year-olds. Many factors can explain this phenomenon: playlists, social media or the presence of classical music in pop culture. But what about radio? How can public service media attract that Generation Z?
In partnership with EBU Young Audiences
Published Author & Freelance Presenter, BBC Radio 3, BBC (United Kingdom)