Gen Z and Classical Music

A British study published in 2022 by the Royal Philharmonic Orchestra, showed that 74% of the population of under 25 years old was drawn to classical music, versus only 46% of over 55-year-olds. Many factors can explain this phenomenon: playlists, social media or the presence of classical music in pop culture. But what about radio? How can public service media attract that Generation Z?

In partnership with EBU Young Audiences