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Gen Z and Classical Music

A British study published in 2022 by the Royal Philharmonic Orchestra, showed that 74% of the population of under 25 years old was drawn to classical music, versus only 46% of over 55-year-olds. Many factors can explain this phenomenon: playlists, social media or the presence of classical music in pop culture. But what about radio? How can public service media attract that Generation Z?

In partnership with EBU Young Audiences


Ellie Ajao


Published Author & Freelance Presenter, BBC Radio 3, BBC (United Kingdom)

Mike Chen

Classical Music Influencer and Founder of Social Dante

Alexandra James

Video Editor, France Musique, Radio France (France)

Martynas Levickis


Josianne Tas

Coordinator Klara Digital, VRT (Belgium)