Young Audiences

Children and young adults are our present and our future

About

Children and young adults are our present and our future. By bringing together great stories and original characters that resonate with kids, we are fulfilling one of the central remits of public service media – providing distinctive, quality content for everyone.

Supporting our Members so they have a better understanding of and connection with this group is an EBU priority. Explore below for ideas on how we can help.

 EBU Kids Member Services Portfolio

Contact detail

Madiana Asseraf-Jacob
Head of Media Strategy & Development
+41 22 717 2230
asseraf@ebu.ch
LinkedIn

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Kids Services

Community

The EBU kids experts community benefits from an online collaboration workspace, dedicated workshops and also short, private meetings taking place alongside other relevant industry meetings which members of the community attend. 

You can subscribe to the EBU Young Audiences newsletter to stay in the loop of upcoming meetings and webinars.

2019 Children content exchanges: in 2019, 23 films will be available for participants of the EBU Children Drama Exchange, EBU Children Documentary Exchange and EBU Pre-School Item Exchange 

From 2020, we will work on new potential collaboration models around content for children. The first workshop will take place in April 2020. If you are interested, please contact simha@ebu.ch

Customized support

We provide specific support and knowledge exchange for different profiles working with children's content: channel managers, content creators, pre-school experts. Have a look at the EBU Kids events list (potential link) to see examples of topics included on the customized agendas.

If you want to submit topic ideas or share with the community a project that you have been working on, please send them to kornmann@ebu.ch

As of 2020, we will produce EBU Kids regional workshops and webinars to make sure we serve all our Members. More info and dates to be confirmed soon. If your organization would like to request a regional EBU Kids workshop or webinar, please contact simha@ebu.ch

Kids and Big Tech Platforms

The digital world and commercial players in the Children Audiovisual Industry have disrupted the way in which our audience consumes content. Working together to face the international rollout of new services by Disney Channel, Amazon, Nickelodeon, Netflix, YouTube and other big tech platforms is a major focus of our support to the EBU Kids community.

Find the presentation for the first EBU Kids and YouTube workshop on the event page. The executive summary is available to EBU Members by sending a request to asseraf@ebu.ch

Reaching Young Adults

Young millennials and Gen Z-ers consume media in a completely different way. Reaching and connecting with this group is one of the biggest challenges for public broadcasters.

We support our Members to connect with this group around three areas:

  1. Exchanging knowledge and trends: highlights on media consumption habits from this target group and commissioning studies via our MIS service​.
  2. Producing recommendations and support about how to adapt services and projects to be more relevant with this target group (service to be launched in 2020)
  3. Sharing projects and formats that work in other PSM, in all genres. If you have successful projects to share, please contact asseraf@ebu.ch