Young Audiences
Children and young adults are our present and our future
About
Children and young adults are our present and our future. By bringing together great stories and original characters that resonate with kids, teens and young adults we're fulfilling one of the central remits of public service media (PSM): providing distinctive, quality content for everyone.
Helping our Members better understand and connect with this group is an EBU priority.
Explore below for ideas on how we can support you.
Read the latest Young Audiences blog posts:
Contact detail
Head of Business Development and Young Audiences
Stay Up-To-Date
Kids Services
Community and Partnerships
The EBU Kids experts community benefits from highly specialized workshops and private meetings taking place alongside other relevant industry meetings which members of the community attend.
You can subscribe to the EBU Young Audiences newsletter to stay in the loop of upcoming meetings and webinars.
Working together to face the international rollout of new services by big tech platforms is a major focus of our support to the EBU Kids community. Find more about the EBU Kids & Online Platforms meetings and actions by contacting Grace Zakka.
Customized support
We provide specific support and knowledge exchange for different profiles working with children's content: channel managers, content creators, pre-school experts.
We regularly produce workshops and pitching sessions in order to facilitate the exchange of experiences and collaboration among the sub-groups of our Members that share common or similar interests, ways of working and priorities.
Have a look at our previous events list below to see examples of topics included on the customized agendas.
Kids Content
Content campaigns: in 2022, the third edition of #Sayhi European Kids Friendship campaign took place. This PSM children content campaign showcases our values and aims to bring kids together to celebrate inclusion and friendship. If you are interested in receiving more information on this project, please contact Amélie Rossignol.
Content exchanges: The EBU's Children's Drama Exchange, Children's Documentary Exchange and Pre-School Items Exchange are available to Members.
New regional content exchanges and alliances are also being explored as part of our thematic and regional workshops.
Reaching Young Adults
Youth Report : What Works?
Young millennials and Gen Z-ers consume media in a completely different way. Reaching and connecting with this group is one of the biggest challenge for public broadcasters. Nevertheless, some EBU Members are making significant efforts to reach this age group. Take a look at our key report "What Works?" which includes a virtual library of PSM Youth case studies and the elements of success behind them.
This 2022 update of the report includes:
- 10 strategic recommendations
- Based on interviews with 15 PSM Youth executives
- And 75 success stories
- In 7 genres
Youth Brands Talks
With an aim to gather Members working around youth content and exchange their experiences. We have launched a new series of Youth Brands Talks where PSM Youth Executives are invited to share their experience and advice on how to create a successful youth brand. Information on past and future meetings is available in our events section below.
Publications
Media Literacy Across Europe: Case Studies Members Only
Media literacy is essential to empower audiences to participate in civil societies and consume content...
How YLE's Digitreenit helps users navigate online safely Members Only
Improve Your Digital Skills (Digitreenit) is an online platform created for people who want learn the...
Helping children, parents and teachers alike with Czech TV's UčíTelka Kabinet (Teach-Air Office) Members Only
Teach-Air Office (UčíTelka – Kabinet) is a programme aimed at children, but also parents and teachers,...
Events and Presentations
View our previous events and presentations here, including case studies from EBU Members and talks from industry experts. You can also go to our events listings to see our upcoming events.
Past event videos and resources
Kids' Drama Series 2023: Script development meeting
Production meeting for EBU Members (incl. production teams) participating in the 2023 series.
Growing tomorrow's classical music audience
This online event is part of the Music and Radio 60-minute sessions organized by the EBU Music Unit.
Upcoming events
Kids News Meeting
During this 90 minute discussion you will hear about successful case studies from EBU Members, and discuss strategies and trends in live action programmes for kids.
Rough Cuts Meeting for EBU Members (incl. production teams) participating in the 2023 series.