Young Audiences

Children and young adults are our present and our future

About

Children and young adults are our present and our future. By bringing together great stories and original characters that resonate with kids, we are fulfilling one of the central remits of public service media – providing distinctive, quality content for everyone.

Supporting our Members so they have a better understanding of and connection with this group is an EBU priority. Explore below for ideas on how we can help.

EBU Young Audiences Update October 2020

Contact detail

Madiana Asseraf-Jacob
Head of Business Development & Young Audiences
+41 22 717 2230
asseraf@ebu.ch
LinkedIn

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Young Audiences Workspace

Kids Services

Community and Partnerships

The EBU Kids experts community benefits from highly specialized workshops and private meetings taking place alongside other relevant industry meetings which members of the community attend.  

You can subscribe to the EBU Young Audiences newsletter to stay in the loop of upcoming meetings and webinars. 

Last but not least, working together to face the international rollout of new services by Disney Channel, Amazon, Nickelodeon, Netflix, YouTube and other big tech platforms is a major focus of our support to the EBU Kids community. Find more about the EBU Kids x FAANGS meetings and actions by contacting Grace Zakka.

Customized support

We provide specific support and knowledge exchange for different profiles working with children's content: channel managers, content creators, pre-school experts. Have a look at the EBU Kids events list to see examples of topics included on the customized agendas.  

In 2020, we are producing EBU Kids thematic and regional workshops in order to facilitate the exchange of experiences and collaboration among the sub-groups of our Members that share common or similar interests, ways of working and priorities. The thematic workshops of 2020 will be around strategic insights, cultural programmes, pre-school content, audio for children and PSM Kids’ Contribution to Society. Have a look at the EBU Kids events list to see examples of topics included on the customized agendas.

Kids Content

Content campaigns: in 2020, we have worked on the first PSM European-wide children content campaign showcasing our values with events and content for children. Details of the #SayHi! campaign can be found here. If you are interested in receiving more information on this project, please contact Madiana Asseraf-Jacob.

Content exchanges: in 2020, the EBU's  Children's Drama Exchange, Children's Documentary Exchange and Pre-School Items Exchange are available to Members. New regional content exchanges and alliances are also being explored as part of our thematic and regional workshops. 

Other content collaboration options: members of the EBU Kids community can offer, sell or pitch children’s content to other EBU Members via our EBU Showcase platform.

Reaching Young Adults

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Young millennials and Gen Z-ers consume media in a completely different way. Reaching and connecting with this group is one of the biggest challenges for public broadcasters. Nevertheless, some EBU Members are making significant efforts to reach this age group. Take a look at our key report "What Works?" which includes a virtual library of PSM Youth case studies and the elements of success behind them. 

This EBU Youth report 2020 includes:

  • 10 strategic recommendations
  • Based on interviews with 10 PSM Youth executives
  • And 60 success stories
  • In 7 genres

Publications

24 NOVEMBER 2020
Youth Report: What Works?

Youth Report: What Works?

Connecting with young adults is a challenge for public service media (PSM), but some EBU Members are...

16 JUNE 2020
COVID-19 Crisis: PSM Kids Audience Performance

COVID-19 Crisis: PSM Kids Audience Performance Members Only

This report takes a look at the services provided by public service media for kids during this unprecedented p...

06 MAY 2020
Young Audiences: A New Normality for Children's Content Production

Young Audiences: A New Normality for Children's Content Production Members Only

EBU Kids community are starting to define new approaches to continue to – safely – produce scripted programmes...

Events and Presentations

View our previous events and presentations here, including case studies from EBU Members and talks from industry experts. You can also go to our events listings to see our upcoming events.

Past event videos and resources

23 NOVEMBER 2020
EBU Kids Thematic Webinar - Environmental Programmes

EBU Kids Thematic Webinar - Environmental Programmes

Three Members from the EBU Kids Community presented their programmes on environment during a pre-recorded webinar.

17 NOVEMBER 2020
EBU Kids Working Session on Online Platforms (FAANGS)

EBU Kids Working Session on Online Platforms (FAANGS)

Join the EBU Digital and Kids teams for a working session to plan the Online Platforms (FAANGS) priorities and approach for the EBU Kids Community. Together, we can look at the common challenges, best practices and way forward for working with platforms.