SayHi Eurovision Kids Friendship Campaign


The call for participation for the 2024 campaign is now open! 

We're thrilled to welcome new and returning participants!
For more details or to join this vibrant celebration of inclusion and friendship, please reach out to Let's make the next year's campaign even more memorable together!


In November 2023, for the fourth consecutive year, the Eurovision Kids Friendship campaign brought children together from all over Europe to celebrate inclusion and friendship. Facilitated by their respective public broadcasters, children participated in a dance that symbolized these core values.

NRK produced the common song "Sveve Høyt" (“We’re Flying”), which was then adapted, translated, and produced in the native languages of all participating broadcasters. The song's message emphasized the importance of every individual in society with the slogan “We all belong.”

The campaign was enriched with creative content and shared experiences centered around this special dance and its messages:

  • From September 2023, a variety of content items and experiments explored the campaign's themes and messages.
  • In November 2023, the international version of the song was released.
  • From Monday  20 to Friday  24 November 2023, members provided their own coverage and conducted related activities throughout a dedicated #SayHi week, including potential live broadcasts or offline events.

7 EBU members participated in the 2023 campaign, showcasing their versions of the song:

An international version of the song was also made available for a wider audience.

Learn more about the 2023 campaign in this report, where you will find more information about the campaign's implementation, the participating broadcasters' efforts, the impact on audiences across Europe, and the collective celebration of the message "We All Belong".

What is #SayHi?

The #SayHi campaign builds on the successful experiences of EBU Members NRK and VRT, who for several years have been promoting positive messages for children with local campaigns around friendship and inclusion.
In 2022, the EBU has combined efforts to make this experience happen on an international level.

The aim of the campaign is to create positive companionship that includes everyone and reduces children’s feeling of loneliness while appreciating the diversity and differences in all people.
The #SayHi campaign is an important moment for children to join together in a common dance to promote friendship and inclusion – particularly important after the isolating effects of the worldwide pandemic and its impact on kids worldwide.

On this occasion, participating broadcasters will publish their official video clips and posting on social media using the hashtags #SayHi and #WeArePeace, in order to emphasis a message of peace and solidarity.

More detailed information on the Eurovision Kids Friendship Campaign can be downloaded here.

Previous Campaigns


10 EBU Members took part in the 2022 campaign with the song “Den ene” (“The One”). You can take a look at their songs and videos below and watch the international version of the 2022 song here.



In 2021, for the second year running, NRK produced a common song named “Dynamitt” that all participating broadcasters were asked to adapt, translate and produce in their own language.
10 public broadcasters took part in the campaign:

You can watch the International Version of the song here and learn more about the 2021 campaign in this report, where you will find an overview of trends and examples of the participating Members' work, compiled from individual insights.


Music and movement bring people together. Don’t be shy and #SayHi!



#SayHi Common week: 20-24 November 2023

Members Only

2023 Participating broadcasters

ORF (Austria)

GPB (Georgia)

ZDF/Kika (Germany)

LRT (Lithuania)

NRK (Norway)

RTVE (Spain)

SRF (Switzerland)





Amélie Rossignol-Farjon
Senior Project Manager
+41 22 717 2422
Madiana Asseraf-Jacob
Head of Corporate Development and Strategic Initiatives
+41 22 717 2230