About our strategy

At the European Broadcasting Union (EBU), we fully embrace the responsibility that comes with our position. Our new strategy lays down our commitment to supporting our Members and delivering services that help you address immediate challenges, promote your contribution to society, navigate through digital transformation, secure your future and thrive.

This strategy is a response to our Members’ expectations and aims to reinforce our role as the voice of public service media, as a content partner, as a hub for knowledge and expertise and as a networking facilitator.

Our new corporate strategy is called 'TOGETHER', which reflects who we are, the values we share and what we can achieve as a Union.


Discover our new corporate goals, the key strategic actions to achieve them and how we plan to develop our corporate culture to have a sharper focus, deliver more tangible value and reinforce our service orientation.

 Read the interactive summary

 Read the full strategy document

 Read "Transforming the EBU"


Get in touch

Our Strategy team advises EBU Management regarding the challenges, risks and opportunities faced by the EBU and its Members. By collecting data, conducting analysis on strategic issues and developing action plans, it enables well-informed decision-making and priorities setting, fosters efficiency and contributes to increase the tangible value delivered to EBU Members.

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