VIDEO TALKS published on 07 Dec 2023

Gen Z and Classical Music

A British study published in 2022 by the Royal Philharmonic Orchestra, showed that 74% of the population of under 25 years old was drawn to classical music, versus only 46% of over 55-year-olds. Many factors can explain this phenomenon: playlists, social media or the presence of classical music in pop culture. But what about radio? How can public service media attract that Generation Z?


France Musique — Alexandra James (Radio France)
Klara x Gen Z — Josianne Tas (VRT)


Ellie Ajao, Published Author & Freelance Presenter, BBC Radio 3 (Moderator)
Mike Chen, Classical Music Influencer and Founder of Social Dante
Alexandra James, Video Editor, France Musique, Radio France
Martynas Levickis, Accordionist
Josianne Tas, Coordinator Klara Digital, VRT