Mapping Social Impact and Social Value Awareness Survey Report

As public broadcasters are increasingly challenged on their relevance in a highly fragmented media landscape, demonstrating the public value has become an urgent priority across all parts of their organizations. ​

Social value can be linked to several areas of this public value distinguished by EBU's "PSM 360° Value" framework (more information here), including inclusion, cultural identity, health, social trust, social and political participation, diversity, democratic values, and so on. Social value is also reflected in strategies such as "ORF für alle" (ORF for all), DR's "Forskellige sammen" (Different together), and "A BBC for All of Us".​
 

Claiming to make a difference is no longer sufficient​
 

“Despite the argument that social value can be considered an intrinsic value to public service media, one of the more notable trends in the debate on PSM legitimacy is the demand for evidence of (social) impact. Claiming to make a difference is no longer sufficient.” (Unpacking Social Impact, EBU Intelligence, 2023) ​

This report presents insights from an ad hoc Member Survey, aiming to assess awareness of social value and social impact and their measurement within media orchestras, media choirs and classical radio channels.