EBU Connect Open Session #1
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Join us for the launch of a new short-format webinar series!
Designed for marketers, designers, and digital strategists, these 30-minute sessions deliver deep dives into the future of branding and digital growth.
Guided by the EBU Connect Steering Group, they provide practical examples and ideas for public service media (PSM) organizations aiming to strengthen their digital brands.
Session #1: “Lead Advocacy: PSM Anchors as Brand Ambassadors”
In this inaugural episode, Gautier Curtil (France Télévisions) will reveal how to turn on-screen talent into digital powerhouses while maintaining your brand’s DNA.
You will learn how France Télévisions empowers both famous anchors and emerging hosts to engage new communities through:
- Tailor-made brand assets and strategic support
- Customized editorial guidelines for cross-platform consistency
- A win-win collaboration that scales visibility for both the talent and the broadcaster
Join us for this exclusive deep dive. Get a sneak peek at our upcoming session with the teaser below.
This session is reserved for EBU members only. Don't miss out on these practical insights and register now to receive the Zoom connection details.