EBU Connect Steering Group

The EBU Connect Community serves as a vibrant network, bringing together experts in marketing, design, and promotion from public service media (PSM) organizations across Europe. This group facilitates a dynamic exchange of innovative ideas and best practices, essential in navigating today’s  evolving media landscape.

Focus on collaboration and community engagement

Although the EBU Connect conference is no longer held, the spirit of collaboration continues to thrive.

The group actively participated in the “Marketing and Branding Strategies in a Digital World" session during the recent EBU Big Digital Meet-Up. This involvement not only demonstrates the group’s commitment to integrating with broader EBU communities but also underscores the significance of advanced digital marketing strategies in the current media environment.

In the digital era, expertise in branding, promotion, marketing, and strategic media planning is crucial for the success of PSM. EBU Connect provides a crucial platform for EBU members to discuss and develop strategies on several important areas:

• Branding: Building and maintaining a strong brand identity.
• Promotion: Reaching diverse audiences and maximizing content engagement.
• Media Planning: Optimizing media channels for effective communication.
• Marketing: Innovating to attract and retain audiences.
• Continuity: Ensuring consistent messaging and brand experience

Showcasing Excellence: From the EBU Connect Awards to the Best Campaigns & Promos

The EBU Connect steering group recognizes outstanding work within its community. The "Best Campaigns & Promos" initiative highlights creative achievement and fosters collaboration among EBU members.  

The recent EBU Big Digital Meet-up in Turin served as the platform for showcasing the best campaigns and promos of 2024, submitted by EBU Members. Following a rigorous selection process by the EBU Connect team, the most innovative entries were presented across various categories. This celebration serves to inspire and elevate PSM marketing efforts.

Join the Conversation

Are you a marketing, design, or promotion professional from an EBU member organization? If so, the EBU Connect community is the perfect platform for you! Participate in discussions, share your expertise, and contribute to shaping the future of EBU marketing efforts – get involved and contact rossignol@ebu.ch to join the conversation!