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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

Translation in progress

Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Home Groups EBU Connect Steering Group

EBU Connect Steering Group

© Nathalie Mastail-Hirosawa

The Future of PSM Branding & Promotion

The EBU Connect Community brings together marketing, branding, and promotion professionals from public service media (PSM) organizations across Europe. In a fast-changing media landscape, the group provides a vibrant space to share best practices and innovative strategies that keep PSM relevant.

Collaboration at its Core

The group focuses on peer-to-peer exchange and actionable insights across five key pillars:

Branding: Building and sustaining resilient brand identities
Promotion: Engaging diverse audiences and maximizing multi-platform reach
Media Planning: Strategic channel usage for effective communication
Marketing: Driving creative, audience-first innovation
Continuity: Ensuring messaging consistency across every touchpoint

New for 2026: The "EBU Connect Open Session" series

Following the great energy of our 2025 Vienna session during the Big Digital Meet up, the group has decided to continue the conversation with the launch of a new series of “Open Session” exclusive webinars for 2026. Have a look below to learn more about our next sessions.

Join the Network

Are you a marketing, design, or promotion professional from an EBU Member organization? EBU Connect is your space. Share your expertise, learn from your peers, and help shape the future of PSM marketing. Contact Amélie Rossignol to get involved.

Group Members

Vitold Grand'Henry (RTBF, Belgium)
Birgitta Kadin (SVT, Sweden)
Bogdan Zupan (RTVSLO, Slovenia)
Daragh Hennessy (RTE, Ireland)
Kristel Maran (ERR, Estonia)
Sinclair Godon (France TV, France)
Patric Haupt (WDR, Germany)
Cecilie Lyng (NRK, Norway)

Community events

Group meetings