The EBU Academy’s School of AI has won the European Digital Skills Awards 2025 in the Upskilling at Work category. The award was presented yesterday in Brussels at a ceremony supported by the European Commission.

Selected from over 40 entries, the award recognizes the School’s contribution to empowering professionals with essential digital competencies and helping close the digital skills gap across Europe.

In today’s rapidly evolving media landscape, AI skills have become indispensable – and the EBU Academy School of AI was launched to answer that need. Since March 2024, the School provides strategic, inclusive, and hands-on education that enables professionals across public service media to understand and use AI responsibly.

In its first year, EBU Academy School of AI served 70 EBU Members and currently offers around 25 separate AI courses with more under development. Upcoming courses before the end of the year include Advanced Prompting for Journalists, Using AI in Audio Production and/or 10 Concrete Ways to Use AI to Be More Efficient at Your Job!

“I must say a huge thank you to the jury for this important recognition of the hard work by our Faculty and staff,” said Justin Kings, Head of EBU Academy, “It is also a tribute to the EBU Members, that have made learning a vital part of their AI strategies and entrusted EBU Academy School of AI to support them.”