STRATEGIC GUIDES published on 03 Feb 2021

Public Service Media and Prominence: Finding PSM in the Digital Space

This document gives advice on the national rules necessary to ensure prominence of public service media content. As IP-delivery becomes an important means of content delivery in Europe and audience behaviour is changing (particularly that of younger audiences), public service media (PSM) is increasingly dependent on powerful global platforms and interfaces to deliver their services, some of which are vertically integrated competitors. PSM lack the bargaining power to insist on inclusion on such platforms and the findability/prominence of their services. 

Regulatory intervention is necessary to protect PSM services and ensure they remain universally accessible for all. As prominence is not prescribed in the EU's Audiovisual Media Services Directive, national authorities and governments must implement an adequate prominence condition now to safeguard PSM across Europe. This document advises EBU Members on the national rules necessary to ensure prominence.