GUIDES published on 24 May 2023

Public service media and Prominence: Finding the content that matters online

In today's online world, big tech platforms unilaterally determine who sees what and when – based on their own recommender algorithims and community standards. Device manufacturers also act as powerful gatekeepers between media providers and their audiences. Whether on Smart TVs or remote controls, commercial objectives determine which media services and content is displayed or easily found.

Public service media are an important source of varied quality content, reliable information, and diverse opinions. But they, like many other European broadcasters, lack the bargaining power to ensure that their services and content are easy to find and prominently placed when offered on online platforms or connected devices.

Find out more about all aspects of prominece by downloading our publication.