Advancing Media Literacy Through Public Service Media

Media and information literacy is key to helping audiences navigate today’s digital world and make informed decisions. Our latest report explores how public service media and the wider industry are shaping this essential field, highlighting current initiatives, regulatory perspectives, and what lies ahead. 

• Many European citizens today continue to need support to fully participate in modern digital society. With just 60% of European citizens having the required level of digital skills in 2025. 
• People of all ages need support to develop AI-related skills, alongside better education to explain AI, counter misinformation, and strengthen critical thinking.
• PSM are key contributors to media literacy, excelling in the areas of educational materials for schools, fighting disinformation, and promoting awareness of the need for citizens to improve their basic digital skills.

Download the report to understand how media literacy is evolving and why it matters now more than ever.