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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

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Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Home Events Social media strategy: who are your social media consumers?

Social media strategy: who are your social media consumers?

Deutsches Symphonie-Orchester with its Music Director Robin Ticciati, Peter Adamik

Event details

23 Mar 2023
11:00 - 12:00 (Europe/Zurich)
Online
Members Only

This is a session of the Media Ensemble Marketing community

Contact us

Monica Schütz
Community Manager
[email protected]
+41 22 717 20 19

How well do we know our social media followers and how inventive is our strategy to keep them engaged? How distinct is your approach whether you are on YouTube or TikTok, and when and why would the social-only consumer switch their identity and become a concertgoer? How ambiguous and mysterious is this relationship? By looking at the way a few selected organizations have their social media platforms and accounts structured, how they are managed and how community-building is positioned on the list of priorities, we will try to crack – partly at least – this secret.

Speakers

Barbara Franck

Head of the Creative Lab, WDR (Germany)

Ewa Bogusz-Moore

General and Programme Director, Polish National Radio Symphony Orchestra in Katowice

Nicole Gerstenfeldt

Head of communication, NDR Ensembles, ARD/NDR (Germany)

Jonathan Murphy

Senior Project Manager, Audience Development, BBC Philharmonic (United Kingdom)

Video Talks

Social media strategy: who are your social media consumers?

Social media strategy: who are your social media consumers?Members Only

Barbara Franck, Head of the Creative Lab, WDR (moderator) Ewa Bogusz-Moore, General and Programme Director, Polish National Radio Symphony Orchestra in Katowice Nicole Gerstenfeldt, Head of communication, NDR Ensembles Jonathan Murphy, Senior Project Manager, Audience Development, BBC Philharmonic