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VIDEO TALKS

Visualised Podcasts on BBC iPlayer

07 October 2025

This session explore how BBC iPlayer is harnessing podcast visualisation to supercharge IP, build new brands and deepen audience engagement. Beatrice Cooke unpacks the strategic drivers behind this investment, from market competition to capitalising on the BBC’s strengths in audio and TV. She shares what's working, how success is being tracked, and where the biggest opportunities lie for the BBC.