A session looking at how to build effective strategies to support classical radio networks and their audience objectives through digital platforms and content. The presentation focuses on how we drive Radio 3’s audience through live and on-demand programming on BBC Sounds and our approach to building the platform as an essential destination for classical music in the UK.
Speaker(s):
Philip Raperport, Commissioning Executive, BBC Radio 3 & BBC Sounds
Theresa Beyer, Head of Music, SRF Kultur (Moderator)