
Audience research and reality checks
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Community Manager
schuetz@ebu.ch
+41 22 717 20 19
Audience research is something we come across regularly, and it is more important than ever for public service media. Today, music-based radio stations exist in a highly competitive and changing listening environment in which they are constantly seeking to understand audiences’ needs, stay relevant and continue appealing to their listeners. This session looks at how some stations are taking an audience-centric approach to what they do, using research as a tool to adapt their programming to the ever-changing needs of their listeners.
In partnership with
Speakers
Paul Loughrey
ModeratorHead of Audience Insights, RTÉ (Ireland)
Simon Gooch
Head of P3 and Head of Music Strategy, Swedish Radio (Sweden)
Kim McNally-Luke
Head of Audience Research BBC Music: Pop & Classical, BBC (United Kingdom)
Video Talks
