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Audience research and reality checks

Audience research is something we come across regularly, and it is more important than ever for public service media. Today, music-based radio stations exist in a highly competitive and changing listening environment in which they are constantly seeking to understand audiences’ needs, stay relevant and continue appealing to their listeners. This session looks at how some stations are taking an audience-centric approach to what they do, using research as a tool to adapt their programming to the ever-changing needs of their listeners. 

In partnership with

EBU Media Intelligence Service


Paul Loughrey


Head of Audience Insights, RTÉ (Ireland)

Simon Gooch

Head of P3 and Head of Music Strategy, SR (Sweden)

Kim McNally-Luke

Head of Audience Research BBC Music: Pop & Classical, BBC (United Kingdom)