The session featured real-world insights from Czech Radio on stakeholder activation and from SRG SSR on mobilizing staff to champion public value. Participants also discovered customizable Compass workshops available free of charge to Members. A special intervention from the World Health Organization showcased how advocacy strategies adapt in times of crisis, offering valuable parallels for public media organizations.

Speakers

Michelle Roverelli

Host

Director of Member Relations and Communications

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Martina Májíček Poliaková

Speaker

Director of Strategic Development, Czech Radio

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Gabriella Stern

Speaker

Director of Communications, World Health Organization (Switzerland)

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Vismita Gupta-Smith

Speaker

Head, Strategy, Planning and Coordination, World Health Organization (Switzerland)

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Dr. Lukasz M. Bochenek

Speaker

CEO, Leidar SA (Switzerland)

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Henriette Engbersen

Speaker

Head of Public Value , SRG SSR (Switzerland)

Documents

  • intern Bottom-up workshop on public value - Henriette Engbersen, SRG SSRMembers Only
  • intern Stakeholder mapping - Lukasz Bochenek, LeidarMembers Only