The session featured real-world insights from Czech Radio on stakeholder activation and from SRG SSR on mobilizing staff to champion public value. Participants also discovered customizable Compass workshops available free of charge to Members. A special intervention from the World Health Organization showcased how advocacy strategies adapt in times of crisis, offering valuable parallels for public media organizations.
Speakers
Gabriella Stern
SpeakerDirector of Communications, World Health Organization (Switzerland)
Read biographyVismita Gupta-Smith
SpeakerHead, Strategy, Planning and Coordination, World Health Organization (Switzerland)
Read biographyHenriette Engbersen
SpeakerHead of Public Value , SRG SSR (Switzerland)