Languages

English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

Translation in progress

Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Home Events AI for All: Making PSM More Accessible

Community events

AI for All: Making PSM More Accessible

Event details

25 Sep 2025
14:00 - 15:00 (Europe/Zurich)
Online
Members Only

How AI can help Member Broadcasters to enhance their access services

Contact us

Paul Harrison
Project Manager
[email protected]

AI is rapidly reshaping the media landscape, unlocking new possibilities for creativity, efficiency and, importantly, widening inclusion. In the field of accessibility, AI offers powerful tools to break down barriers, ensuring that more people can engage with and consume Public Service Media content. From automating subtitling to making audio easier to hear, AI is driving meaningful changes in how media is produced and delivered, allowing Members to deliver key services.

This special webinar on Thursday 25 September will showcase a case study from ZDF Digital demonstrating AI’s positive impact on accessibility. We will then open the floor for a peer discussion, inviting participants to share insights, exchange experiences and explore ways to make Public Service Media content accessible to everyone.

ZDF Digital colleagues will present their new project making content accessible by using AI tools.

Register today to take part in this event.

This webinar is the first in a series, where we will look at the role of AI in accessibility. The EBU will host a roundtable on 30 September, bringing together AI and technology experts to discuss accessibility.

Speakers

Leon Felker

Production Manager, ZDF Digital (Germany)

Julia Borchert

Editor for accessible media, ZDF Digital (Germany)

Video Talks

AI for All: Making PSM More Accessible

AI for All: Making PSM More AccessibleLogin Only

Documents

AI in Accessible Media: Audio Description & Plain Language - ZDF DigitalMembers Only