Building Your Own GPTs: Lessons from Public Service Broadcasters

This online session dives into how public broadcasters are developing and deploying internally built GPT-style tools to meet editorial, operational, and audience needs. The spotlight will be on experiences from NRK, SVT and Yle:

• How NRK is tailoring generative AI to support journalism and internal workflows
• Lessons from Yle’s development of AI tools for language, production, and audience insight
• Lessons from SVT's development of its own platform 

Presentation will focus not just on what was built, but how, why, and what was learned along the way - from technical decisions and team collaboration to ethical considerations and future directions.

This session will also feature a presentation on the EU AI Act and its implications for media organisations, including an overview of key regulatory requirements and practical steps organisations can take to prepare for implementation.

Speakers:

• Knut Saetre, Digital Development Manager, NRK
• Jyri Kivimäki, Executive Producer, Editorial AI, Yle
• Marcus Purens, Product Manager AI team, SVT GPT, SVT
• François Lavoir, Senior EU Policy Advisor, EBU, Brussels