BBC YouTube Session

A couple of months ago, the partnership between the BBC and YouTube was making headlines everywhere. Naturally, many of us were interested in learning more about the BBC's YouTube strategy and how it reflects its internal processes.

We are excited to announce a special session to delve deeper into the BBC's approach to YouTube. 

Beatrice Cooke (Service Executive, iPlayer) and Jaya Deshpande (Principal Data Analyst, Audiences) will be presenting insights into the strategy, including the approach, process, and upcoming changes.

Beatrice and Jaya will deliver a 30-minute presentation followed by a question-and-answer session. They will cover the following topics:

• An overview of the BBC Group YouTube strategy
• Planned activities
• How we measure success
• The practical implications of YouTube-first content
• Key elements of the partnership

Join us on April 29 at 15:00 CET for this special online session, which includes a 30-minute presentation followed by 20 minutes for questions. 

Please note that this session is exclusive to EBU Members only.