Building Kids Portfolio

Caroline Pouron, Podcast Commissioner at Sveriges Radio, shared SR’s revised strategy on how to reach kids: “Children’s listening habits are different from those of grown-ups: you need to make sure it is easily accessible, there needs to be enough to choose from, and you have to be consistent – and this takes time.” PDF

Alex Lollback, Executive Producer for Kids Listen at ABC, shared a close look at how ABC built its impressive portfolio of kids’ audio: “When we're commissioning, we're often spotting opportunities around the gaps. Questions that we ask ourselves are: where are our gaps? Who is our audience? Where are we underserving our specific audience types?” PDF