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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

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Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Home Events AI Forum

Community events

AI Forum

An essential event on the future of AI and public service media.

Previous editions

You can find details and materials from previous editions below.

AI Forum 2026

24 - 25 Mar 2026

The EBU AI Forum brought together 200 senior decision-makers from public service media (PSM) to focus on turning experimentation into strategy, governance, implementation and investment priorities.

In his opening remarks, EBU Deputy Director General Jean Philip De Tender noted the dramatic progress made by PSM in a few years, from early exploration to structured approaches to AI adoption, clearer governance frameworks and strategic direction.

Held on 25 March 2026, in Brussels, the AI Forum combined keynotes, panels and interactive sessions, with speakers from EBU Members and industry sharing practical insights into AI-driven innovation and responsible deployment.

Award-winning reporter and author of ‘Empire of AI’ Karen Hao delivered a cautionary perspective on the rise of leading AI companies and their broader implications. She urged prudence in engaging with the technology companies, who she said could and should do more to mitigate their social and environmental impacts.

The AI Forum also featured hands-on demonstrations and a practical workshop led by the EBU Academy’s School of AI on moving from experimentation to real-world deployment.

Presentations from the event can be downloaded below. Photos can be found here.

For further insights and updates, visit the AI topic page on the EBU website.

Photo Gallery

Speakers

Zoe Kleinman

Technology Editor, BBC

Topics

Resources

About

Languages

AI Forum

Previous editions

AI Forum 2026

24 - 25 Mar 2026

Photo Gallery

Speakers

Zoe Kleinman

Liz Corbin

Monika Garbačiauskaitė-Budrienė

Cilla Benkö

Renate Nicolay

Peter Archer

Uli Köppen

Luisa Voigt

Veronika Krizova

Ezra Eeman

Jessica Chan

Jane Barrett

Minna Mustakallio

Andreas Grün

Geertrui Mieke De Ketelaer

Christian Schüssler

Karen Hao

Jyri Kivimäki

Linne Hellstrand

Anssi Komulainen

Dave Davis

Eleni Sharp

Luc Guillet

Anaïs Hayes

Anshul Kapoor

Cécile Schneider

Andrea Gerli

Stéphane Sitbon-Gomez

Guido Baumhauer

Laurent Frisch

Video Talks

Opening Thoughts: AI is a PSM imperativeMembers Only

European Policy OutlookMembers Only

Panel Discussion: PSM at a turning point on AIMembers Only

AI, Power and SocietyMembers Only

Cooperation for Resilience in an AI-Mediated WorldMembers Only

The Tech Platform: Talking to big AIMembers Only

Critical Success Factors for Implementing AIMembers Only

First Person: Lessons learned by EBU MembersMembers Only

Responsible AI: Upholding quality, protecting trustMembers Only

The Hype's Over: Where should PSM invest now?Members Only

Documents

Artificial intelligence