PSM Compass Webinar 4th edition: Shifting the narrative around PSM
9 Sep 2025
The PSM Compass Webinar on 9 September brought together experts and public service media professionals to explore how to strengthen advocacy and political engagement in today’s evolving landscape. Claude Galipeau, Executive Vice-President of Corporate Development at CBC/Radio-Canada, shared how the organisation has refined its public affairs strategy to adapt to changing political dynamics. Stuart Nicolson, former Head of Communications and Senior Political Spokesperson for the First Minister of Scotland, offered practical advice on how to communicate effectively with political stakeholders, including those who may be sceptical of public service media.
Lukasz Bochenek, Deputy CEO at Leidar, demonstrated how the PSM Compass Advocacy tool can help craft stronger narratives and messaging to better convey the value of public service media. The session combined strategic insights, real-world examples, and interactive discussion, leaving participants with practical approaches to enhance their advocacy efforts and make their messages resonate more powerfully with decision-makers.