The audience calculator (classical and pop-rock), produced in collaboration with the EBU Media Intelligence Service, was developed to help EBU radio organizations discover the estimated international audience of concerts shared across the EBU network, calculated with the data of broadcasters which ordered the concert and put it on-air. It can be extremely useful for internal and external advocacy, as it gives concrete figures showing the positive impact of the content exchange.
Easy instructions are presented on the opening page of the documents.
Please note that these documents has been compiled based on the current available data, updated in 2024 with figures from 2023.